Путеводители Полиглот

About

We would like you to consider the possibility of cooperation with the Russian publishing house «Ajax-Press» which has been publishing in Russian the popular guides «Polyglott» since 1994 (over 130 titles, the most popular titles of them are republished every year). The audience of readers of «Polyglott» includes the Russians with the average and high level of incomes (basically Moscow, St.-Petersburg and other cities of Russia and CIS).

What kind of book is «Polyglott»?

the size of the book is 117x194 mm
100 pages printed on the coated fine paper;
a solid laminated cover;
over 100 color pictures;
the circulation of the book from 10 000 to 20 000 copies depends on distination of the guide

Where can you buy these guides?

In the bookshops through Moscow and regions of Russia (more 100 bookshops in Moscow);
in different supermarkets in Russia
Duty free – shops in the international airports of Moscow and Russia: «Sheremetievo II», «Domodedovo», «Vnykovo» and others;
in all international trade fairs for tourism: «MITT», «Leisure», «TourSib» and others;
in Moscow and regional tourist agencies;
in Russian internet shops.

The guide is supposed to have several pages for the placing of the advertising information of companies whose activities are traveling and holiday : «SAS», «Air France», «JAL», «FINNAIR», «SINGAPORE AIRLINES», «HERTZ», «VISA», «NIVEA», «Kodak», «Olympus», hotels, tour agencies, shopping malls and others.

The guides «Polyglott» are sold on the special displays in the shops!

THE GENERAL TECHNICAL REQUIREMENTS TO ADVERTISING MODULES

THE ADVERTISING MODULE CAN BE EXECUTED IN 2 VARIANTS

1. Adobe Illustrator 8.0. Color mode – CMYK or GrayScale. All text should be in cuves. Using of linked files is not supposed. Resolution of included images – 300 dpi, scale – 100%. Total ink limit – 300%. File format – EPS, PDF. All elements of the document should be placed on one layer. Transferring in manufacture an EPS-file received by export from the layout programs, the customer takes the responsibility for possible mistakes on itself.

2. Photoshop 5.5. Color mode – CMYK or GrayScale. Resolution – 300 dpi. Total ink limit – 300%. We do not recommend to use the texts elements typed by a size less 8 pt. File format – TIF or EPS. The file should not comprise any additional channels, layers and paths (except for a clipping path). Crop size of the page is 117×194 mm.

All modules should have 5 mm bleeds on each sides.

ADRESS: Masterkov str., 4, Moscow 115280, Russia

PHONE: +7 (495) 725 08 94 FAX: +7 (495) 725 08 88

ADVERTISING AND PR DEPARTMENT: Tatiana Komogortseva – komogortseva@doublev.ru